Email marketing campaigns are considered an antiquated notion by most. Most individuals believe that since the advent of social media, Google Ad campaigns and SEO based content, emails have grown outdated.
Assumption could not be farther than the truth. The truth is that email marketing has the highest return on investment in the market.
There are three times more email accounts than Twitter and Facebook accounts together.
The click-through rate for a bulk email marketing campaign is times higher than a Twitter campaign. For every dollar that is spent on email marketing, the profit margin is $44 for the email campaign.
That is why; we have developed this blog post to explain the inner working of the email marketing campaign service.
With this step by step guide, you will learn how to launch your email marketing campaign in easy and simple steps to gain the audience you so richly deserve.
What is an email marketing campaign?
An email marketing campaign is the development of content that will be sent to the subscribers of your email list at regular intervals so that they will stay in touch with your business.
These email messages can range from infographics to tutorials to announcements. The email marketing campaign ideas do not focus on any marketing efforts; instead, it is a way to share content with your regular customers on the trends of the industry.
The main aim or goal of the email marketing campaign is to develop a deep and trusting relationship with your subscribers so that they truly see you as an expert in the field.
read more:10 EASY WAYS TO GENERATE A BUSINESS IDEA THAT WORK PERFECTLY
If they truly believe in your worth as a field expert then they are highly likely to contact you when a need in your respective business arises.
The one quality of a successful email campaign is goal orientation. Before a successful email marketing campaign is launched, it is always good to know what you want to gain out of your email marketing campaign. Here are a few basic pointers to consider:
- Avoid talking about your products in the email marketing campaign; most individuals are likely to put your emails in ‘Promotions’ pile if they are focused on marketing.
- Develop organic content that discusses the latest trends, mentions trending issues or helps the reader solve their issues. The more authentic and unique your information is, the more likely your subscribers are to engage in your email content.
- Pace your content and only send in a new email once a week. The best email marketing campaigns work with a schedule of three to four emails a month. Sending emails more frequently will spam the subscriber’s email address and they are likely to unsubscribe.
